Polishing its modern image, the 113-year-old brand became the first automaker to partner with New York’s inaugural men’s fashion week last year.0-liter engine, according to a concept car presented at the New York auto show early last year. The car will be offered in front-wheel drive with an option for all-wheel drive.

US automotive media have reported.In the United States, the two legendary brands also seem to be regaining some allure.Cadillac sold 62,630 vehicles in China by the end of October, 13.6 per cent from a year ago.5 years old, according to IHS Automotive.7 per cent rise.Clearly, the company wants to capitalise on the Continental’s prestigious past, when it was the vehicle of choice for US presidents from the 1960s to 1980s.jpg The Lincoln Motor Company exhibit is shown on the first day of media preview days at the 2016 North American International Auto Show in Detroit, Michigan. — AFPFaded US luxury brands Lincoln and Cadillac are finding a new cachet in China, a lucrative market that could help power their comeback against German and Japanese rivals back home.

The brand has targeted the sale of 500,000 vehicles per year and will create eight new models by 2020.Ford is banking on this momentum to steal the thunder from Volkswagen’s Audi, BMW, Toyota’s Lexus and Daimler’s Mercedes-Benz, which dominate the US luxury market, when it unveils a new version of the iconic Lincoln Continental at the Detroit auto show Tuesday.Cadillac sold 175,267 vehicles last year, a gain of 2.3 per cent up from 2014. Lincoln reported 101,227 vehicles sold, up a solid 7.Still coveted in ChinaBoth Lincoln and Cadillac, the premium division of General Motors, are finding their reputations still have weight in the world’s largest auto market, China.8 per cent, to 346,023 vehicles.While luxury cars represent only 10 per cent of all vehicles sold in the Untied States, they generate 50 per cent of profits because of their large profit margins, according to analysts.Lincoln also wants to distance itself from the pack by promoting its consumer services packaged in the “Lincoln Way” programme.By contrast, BMW, the top luxury brand in the US market, saw sales gain last year by 1..1 per cent, in line with the luxury market’s 7.The Lincoln Continental, first introduced in 1939 and pulled off the market in 2002, will return to replace the luxury MKZ sedan in an updated version equipped with a six-cylinder, 3.Ford, meanwhile, plans on four new models and annual sales of 300,000 vehicles by the end of the decade.

 AFP AD5.Sales have grown, stemming some of the bleeding inflicted by the crushing domination of the European and Japanese luxury brands over the last decade. It is a challenge: in 2014, the average Cadillac customer was 59. Both Cadillac and Lincoln know they need to lure young, hip, well-heeled customers, rather than their parents.an analyst at Kelley Blue Book.Cadillac is offering personalized models in each luxury segment, borrowing a successful tactic used by German competitors.Last year, Cadillac moved its headquarters to New York’s trendy SoHo district in Manhattan, and features caster wheels wholesale this new staging ground in its advertising.Lincoln, in its first full year in China, sold 11,630 vehicles in 2015 and already has a network of 33 dealerships that it plans to double by 2020.The split, winged grill will be replaced by a single, centered chrome grill